John Wheeler

John Wheeler

Using Data to Design Menus That Perform

In foodservice, every dish on your menu takes up more than just space—it uses ingredients, labor, and your customers’ attention. That’s why smart operators are turning to data-driven menu engineering to make better choices. It’s no longer about guessing what…

Big Data 101: What Every Business Owner Needs to Know

In today’s digital age, businesses generate massive amounts of data every day. This data—whether it’s customer purchase patterns, social media interactions, or website traffic—holds immense value if used correctly. But, with so much data, how can a business owner make…